Name: Gust

Class: CRM Reviver

Type: Dormant Lead Re-Engagement

Alignment: Persistent Optimism, Silent Wake-Up

- Forgotten leads from months ago

- Inconsistent re-engagement

- “Thinking about it” clients that never followed up

- Wasted ad spend and lost traffic

- Bloated CRM with zero ROI

Dormant Contact Scans: Audits your CRM for old leads that haven’t been touched in weeks or months.

Personalized Reconnect Campaigns: Sends friendly, tailored “still interested?” messages that spark curiosity.

Custom Follow-Up Paths: Adjusts replies based on how they respond — interest, objections, ghosting, etc.

Surge-Free Re-Entry: Smoothly drops revived leads back into your sales or nurture pipeline.

Sentiment Awareness: Reads tone and intent to avoid sounding robotic or desperate.

- Any business with a large CRM that’s been neglected

- Agencies and service providers with long sales cycles

- Seasonal businesses or event-based brands

- Anyone who hates wasting leads they already paid for

Lead recovery: Up to 40% response rate from “lost” leads
CRM cleanup: Organizes your contacts and removes dead weight
Win-back ROI: $0.00 per lead reactivated (you already paid for them!)
Sales re-entry: Opens doors to repeat business and upsells